CarePayment Announces Two Executive Promotions

Brian Brown promoted to Chief Revenue Officer, Laura Aylward promoted to Chief Marketing and Strategy Officer.

NASHVILLE, Tenn., March 3, 2023 – Leading patient financial engagement and financing company CarePayment today announced two executive leadership promotions: Brian Brown to Chief Revenue Officer and Laura Aylward to Chief Marketing and Strategy Officer.

“I am excited to announce these promotions. Both Brian and Laura have delivered the marketing and sales results needed over the last several years to achieve our growth goals, and they have served as strategic leaders in the organization, strongly contributing to product and operational innovation, customer loyalty initiatives, and ongoing development and nurturing of the CarePayment culture as we gain patient members and employees,” said CarePayment President & CEO Ed Caldwell. “With Laura and Brian playing more pivotal roles in the leadership of CarePayment in 2023 and beyond, I am confident we will continue to experience accelerated growth and opportunity in our markets.”

Brown has worked in sales in the patient financing space for more than 15 years and has been with CarePayment most of that time. As CRO, he is responsible for CarePayment’s revenue generation initiatives and procedures, including overseeing a team that creates direct and indirect partnerships with national and regional IDNs, academic medical centers and physician practices.

Aylward has worked in B2B healthcare and consumer marketing and strategy for more than 20 years. Prior to joining CarePayment, she spent time at Healthways as VP Consumer Experience and four years as senior director of portfolio strategy and planning at Change Healthcare. As CMO at CarePayment, Aylward is responsible for b2b brand and performance marketing, as well as consumer engagement marketing with a focus on omni-channel strategy and execution.

Thanks in part to their leadership, CarePayment was recognized as KLAS Research’s 2023 “Best In KLAS” for patient financing services based on survey data collected over the past year from thousands of healthcare providers, who gave CarePayment top scores in the areas of Loyalty, Product, Relationship and Value.

About CarePayment

CarePayment is the leading patient financial engagement and financing company, designed to accelerate the transition of healthcare providers to the new digital, consumer-driven healthcare market. Powered by an integrated platform and analytics, our innovative patient financing solutions improve patient satisfaction and loyalty while delivering superior financial results. Offering recourse and non-recourse programs Pre-Care, Post-Care and Pre-Bad Debt, CarePayment helps all patients get the care they need, when they need it, while protecting the financial health of provider organizations so they can continue to offer valuable care to the community. CarePayment’s 0.00% APR, patient-friendly financing is compliant with applicable state and federal consumer credit laws, requires no application, and is supported by a friendly US-based customer service staff. Accounts for the program are issued by Republic Bank & Trust Company, Member FDIC. Find more information at carepayment.com.